Insights
How to build an effective landing page for your Google Ads
When running Google Ads, landing pages play a big part in turning clicks into customers. When a user clicks your ad, they expect to land on a page that's relevant and reflects what they saw in the ad. If they don't find what they are after immediately, they're more likely ...
Are Google Ads Smart Campaigns Effective?
Google Smart Campaigns are a simplified and automated type of advertising campaign within Google Ads. They are designed to help small businesses easily create and manage online ads. The ads are published on Google Search, Google Maps, YouTube, Gmail and other Google partner websites. Smart Campaigns utilise Google's machine learning ...
Google Ads (AdWords) explained
Google Ads, previously known as Google AdWords, is an online advertising platform that allows advertisers to display ads across various channels, including Google search results, websites, YouTube and mobile apps. Google Ads enables businesses to reach potential customers precisely when they are searching for products or services relevant to their ...
WebinOne CMS an Unlimited Digital Experience Platform (DXP)
WebinOne, former Treepl CMS, was launched October 2024. WebinOne is a Digital Experience Platform (DXP) with an agency-focused approach in mind. The architecture has been designed with scalability as it’s key building block. The flexible platform supports a wide range of custom development solutions, ensuring websites can grow and adapt ...
The power of networking
Networking is a crucial component for professional and personal growth. It’s not about handing out business cards, connecting on LinkedIn or speaking at functions, it is all about creating meaningful connections and lasting relationships. Building such relationships takes time. This is why it is so important to stay connected and ...
Factors that can impact cost of website design
When planning a new website, one of the first questions that comes to mind is "How much will it cost?" The reality is that website design and development costs can vary widely, ranging from a few hundred dollars to tens or even hundreds of thousands. This significant price range stems ...
Digital Marketing Starts with Research
Marketing research is a critical tool for businesses to gather valuable data about their target market and specific industry sector. When working with new clients, we always start with a review to get a better understanding of their business, digital setup, digital marketing needs and competitors. A strategic marketing plan ...
Flux Creative 2023 Project Showcase
In 2023 we've kept ourselves busy at Flux with plenty of the usual marketing, branding and development projects. We thought it might be worth sharing a few with you, hopefully you have a spare minute to look them over. Aitken Partners Aitken have been providing legal advice to business and ...
What is Web Accessibility and why is it important
Web accessibility refers to the practice of designing and developing websites and web applications in a way that ensures they are accessible to all users, including those with disabilities. Studies show that at any given time 25% of the global population has a permanent, temporary or situational disability. The goal ...
What are Google SERP (Search Engine Results Pages) Features and why are they important for SEO
For 90% of all internet users the Search Engine of choice is Google. Google SERP (Search Engine Results Page) features various elements or enhancements that go well beyond the basic organic search results. These features aim to provide users with more diverse and interactive search results information directly on the ...
Case Study - Content Marketing and SEO
Over 90 percent of online experiences begin with a search engine. Most of those searches begin within a popular search engine like Google, Yahoo!, or Bing. Generally speaking Content marketing is a strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and ...
Google ranking factors and what to look out for in 2024
There are around 200 known ranking factors the Google search algorithm looks at. The weight applied to each varies depending on the nature of a search query. When a user enters a query, Google machines search the index for matching pages and return the results they believe are the highest ...
What is PPC (Pay-Per-Click) advertising and how to use it to drive targeted traffic to your website?
PPC (Pay-Per-Click) advertising is a digital marketing model where advertisers pay a fee to have their ads displayed on a Search Engine Results Page (SERP) when someone types in specific keywords or phrases. The advertiser pays a Cost Per Click (CPC) rate whenever a user clicks on the ad and ...
Is it time to review your marketing strategies?
In a small business every dollar counts. Keeping a close eye on how your marketing budget is spent can make a big difference. It’s easy to throw money at the latest trends trying to keep up with your competitors without getting a good return on investment. When was the last ...
How to target your audience and capture customers
Capturing and engaging an audience is a key goal of marketing. The better you understand a target audience the more precise you can tailor a marketing message that resonates with them effectively. Some key points to consider: Understand Your Target Audience Research and analysing data sources like Google Analytics, Google ...
Modern (SEO) Search Engine Optimisation
In the competitive online environment it goes without saying that optimising websites and boosting rankings is critical. Traditionally SEO companies have applied a cookie-cutter approach to website optimisation which often included practices such as adding unrelated backlinks, loads of irrelevant content and short-tail keywords. In this fast changing environment it ...
Why should I use a marketing agency?
All businesses need to advertise! A rule-of-thumb is 5% of your revenue should go towards marketing. Now this may be slightly different depending on your sector and competition but an undeniable truth is that unless you operate in a monopoly you are going to need to advertise. All businesses have ...
Image copyright and what to look out for
According to the Copyright Act 1968 all creative works including music, writing, paintings, and photography are protected by copyright. The creator of the works does not even need to do anything for copyright to apply to their work. When using third party images on your websites, social media channels or ...
What is content marketing and why is it important?
Content marketing focuses on creating, publishing and distributing valuable, relevant and consistent content to attract and retain a defined target audience or customer base. Content marketing is not about selling directly, it's about storytelling. Humans have been telling and listening to stories since languages existed and naturally we enjoy being ...
Flux Creative 2022 Project Showcase
In 2022 we've kept ourselves busy at Flux with plenty of the usual marketing, branding and development projects. We thought it might be worth sharing a few with you, hopefully you have a spare minute to look them over. ASLO Conference Melbourne We recently facilitated and promoted the 2022 ASLO ...
How to build an effective landing page for your Google Ads
Are Google Ads Smart Campaigns Effective?
Google Ads (AdWords) explained
WebinOne CMS an Unlimited Digital Experience Platform (DXP)
Factors that can impact cost of website design
Digital Marketing Starts with Research
Flux Creative 2023 Project Showcase
What is Web Accessibility and why is it important
What are Google SERP (Search Engine Results Pages) Features and why are they important for SEO
Case Study - Content Marketing and SEO
Google ranking factors and what to look out for in 2024
What is PPC (Pay-Per-Click) advertising and how to use it to drive targeted traffic to your website?
Is it time to review your marketing strategies?
How to target your audience and capture customers
Modern (SEO) Search Engine Optimisation
Why should I use a marketing agency?
Image copyright and what to look out for