Insights
How much should a small to medium sized business spend on marketing?
Marketing is essential for every business, no matter the size or industry. Without it, potential customers may never know your brand exists. Marketing not only increases visibility and sales but informs potential customers about your products or services. It also helps to build trust and credibility in your business. The ...
How to choose the best Content Management System (CMS) for your business website
Choosing the best Content Management System (CMS) for your business requires careful consideration of many factors, such as your functionality needs, goals, scalability requirements and budgets. Websites are a long-term investment strategy, building and growing a successful online presence typically requires time and effort. As your business grows, you’ll want ...
Why a good user experience is important for your website
User Experience (UX) refers to the overall experience a person has while interacting with a website. Think of it as the entire journey a visitor takes when they land on a site. How easy it is for them to navigate the pages and to achieve their goals. A good website ...
Holistic Digital Marketing
A Strategy for Success!
For businesses seeking long-term success, it is essential to have a holistic approach to digital marketing. At Flux Creative, we view all aspects of marketing as interconnected rather than in isolation. Our methods combine all marketing channels and technologies into the one singular strategy to deliver a seamless customer experience ...
Factors that can impact cost of logo design
Back in 1971 by Carolyn Davidson, a graphic design student, designed the iconic Nike swoosh for a mere $35. Many logos have been designed on the back of a napkin over the years. This method can lead to results, it’s definitely the exception and certainly doesn’t take into consideration the ...
What are Facebook and Instagram Advantage+ ads?
Advantage+ ads are Meta's AI-powered advertising solutions designed to optimise ad performance across Facebook, Instagram, Messenger and Meta Audience Network. These ad types leverage machine learning to automate ad targeting, placement and creative delivery to maximise outcomes. Advantage+ currently offers two main campaign types Advantage+ Shopping Campaigns which are optimised ...
How to build an effective landing page for your Google Ads
When running Google Ads, landing pages play a big part in turning clicks into customers. When a user clicks your ad, they expect to land on a page that's relevant and reflects what they saw in the ad. If they don't find what they are after immediately, they're more likely ...
Are Google Ads Smart Campaigns Effective?
Google Smart Campaigns are a simplified and automated type of advertising campaign within Google Ads. They are designed to help small businesses easily create and manage online ads. The ads are published on Google Search, Google Maps, YouTube, Gmail and other Google partner websites. Smart Campaigns utilise Google's machine learning ...
Google Ads (AdWords) explained
Google Ads, previously known as Google AdWords, is an online advertising platform that allows advertisers to display ads across various channels, including Google search results, websites, YouTube and mobile apps. Google Ads enables businesses to reach potential customers precisely when they are searching for products or services relevant to their ...
WebinOne CMS an Unlimited Digital Experience Platform (DXP)
WebinOne, former Treepl CMS, was launched October 2024. WebinOne is a Digital Experience Platform (DXP) with an agency-focused approach in mind. The architecture has been designed with scalability as it’s key building block. The flexible platform supports a wide range of custom development solutions, ensuring websites can grow and adapt ...
The power of networking
Networking is a crucial component for professional and personal growth. It’s not about handing out business cards, connecting on LinkedIn or speaking at functions, it is all about creating meaningful connections and lasting relationships. Building such relationships takes time. This is why it is so important to stay connected and ...
Factors that can impact cost of website design
When planning a new website, one of the first questions that comes to mind is "How much will it cost?" The reality is that website design and development costs can vary widely, ranging from a few hundred dollars to tens or even hundreds of thousands. This significant price range stems ...
Digital Marketing Starts with Research
Marketing research is a critical tool for businesses to gather valuable data about their target market and specific industry sector. When working with new clients, we always start with a review to get a better understanding of their business, digital setup, digital marketing needs and competitors. A strategic marketing plan ...
Flux Creative 2023 Project Showcase
In 2023 we've kept ourselves busy at Flux with plenty of the usual marketing, branding and development projects. We thought it might be worth sharing a few with you, hopefully you have a spare minute to look them over. Aitken Partners Aitken have been providing legal advice to business and ...
What is Web Accessibility and why is it important
Web accessibility refers to the practice of designing and developing websites and web applications in a way that ensures they are accessible to all users, including those with disabilities. Studies show that at any given time 25% of the global population has a permanent, temporary or situational disability. The goal ...
What are Google SERP (Search Engine Results Pages) Features and why are they important for SEO
For 90% of all internet users the Search Engine of choice is Google. Google SERP (Search Engine Results Page) features various elements or enhancements that go well beyond the basic organic search results. These features aim to provide users with more diverse and interactive search results information directly on the ...
Case Study - Content Marketing and SEO
Over 90 percent of online experiences begin with a search engine. Most of those searches begin within a popular search engine like Google, Yahoo!, or Bing. Generally speaking Content marketing is a strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and ...
Google ranking factors and what to look out for in 2024
There are around 200 known ranking factors the Google search algorithm looks at. The weight applied to each varies depending on the nature of a search query. When a user enters a query, Google machines search the index for matching pages and return the results they believe are the highest ...
What is PPC (Pay-Per-Click) advertising and how to use it to drive targeted traffic to your website?
PPC (Pay-Per-Click) advertising is a digital marketing model where advertisers pay a fee to have their ads displayed on a Search Engine Results Page (SERP) when someone types in specific keywords or phrases. The advertiser pays a Cost Per Click (CPC) rate whenever a user clicks on the ad and ...
Is it time to review your marketing strategies?
In a small business every dollar counts. Keeping a close eye on how your marketing budget is spent can make a big difference. It’s easy to throw money at the latest trends trying to keep up with your competitors without getting a good return on investment. When was the last ...
How much should a small to medium sized business spend on marketing?
How to choose the best Content Management System (CMS) for your business website
Why a good user experience is important for your website
Holistic Digital Marketing
A Strategy for Success!
Factors that can impact cost of logo design
What are Facebook and Instagram Advantage+ ads?
How to build an effective landing page for your Google Ads
Are Google Ads Smart Campaigns Effective?
Google Ads (AdWords) explained
WebinOne CMS an Unlimited Digital Experience Platform (DXP)
Factors that can impact cost of website design
Digital Marketing Starts with Research
Flux Creative 2023 Project Showcase
What is Web Accessibility and why is it important
What are Google SERP (Search Engine Results Pages) Features and why are they important for SEO
Case Study - Content Marketing and SEO
Google ranking factors and what to look out for in 2024
What is PPC (Pay-Per-Click) advertising and how to use it to drive targeted traffic to your website?