Insights
Image copyright and what to look out for
According to the Copyright Act 1968 all creative works including music, writing, paintings, and photography are protected by copyright. The creator of the works does not even need to do anything for copyright to apply to their work. When using third party images on your websites, social media channels or ...
What is content marketing and why is it important?
Content marketing focuses on creating, publishing and distributing valuable, relevant and consistent content to attract and retain a defined target audience or customer base. Content marketing is not about selling directly, it's about storytelling. Humans have been telling and listening to stories since languages existed and naturally we enjoy being ...
Flux Creative 2022 Project Showcase
In 2022 we've kept ourselves busy at Flux with plenty of the usual marketing, branding and development projects. We thought it might be worth sharing a few with you, hopefully you have a spare minute to look them over. ASLO Conference Melbourne We recently facilitated and promoted the 2022 ASLO ...
YouTube vs Vimeo. Which streaming platform should you use?
Videos have become an important part of content marketing. The big question is which platform is the best for hosting your clips? While YouTube still is the king of online video, vimeo is certainly the closest competitor. Here are some pros, cons and facts about both. Vimeo pros Vimeo is ...
How to set up a LinkedIn ‘Newsletter’
The LinkedIn ‘Newsletter’ feature is a digital publishing environment that allows you to store and publish articles, daily, weekly, monthly, etc. The major benefit compared to a standard LinkedIn article is that your subscribers receive an in-app notification and email when you publish an article as a LinkedIn ‘Newsletter’. A ...
How to setup an effective email marketing campaign
Email marketing is one of the most effective ways to communicate with your customers. It can help you nurture leads, increase brand awareness and sell your products. According to recent studies by 'Constant Contact', the average return on investment with email marketing was $40 for every $1 spent. Email campaigns ...
Why a brand style guide is important for your business
A Brand Style Guide is a document outlining a set of standards and rules that define your company’s branding. It references grammar, tone, logo usage, colours, visuals, word usage, point of view, and more. Brand guidelines help you create a unified identity across various marketing channels, stakeholders and over time. ...
How to respond to negative online reviews
Online reviews on sites like Google, Facebook or ecommerce websites give consumers a way to share their experiences with a business. As much as positive reviews help to sell. Negative reviews can have real consequences, reduce revenue and damage brand reputation. Does a negative review really matter? Online reviews can ...
Why a marketing plan is critical to success
By definition a marketing plan is an operational document that outlines an organisation's marketing strategy and details a plan to use communication channels and advertising to target specific markets. Every business should have a marketing plan! It doesn't matter if you are a sole trader, small business or a major ...
Google Universal Analytics to be discontinued from 1st July 2023
Google Analytics was officially launched on the 14th of November 2005. As of 2019, Google Analytics has been the most widely used web analytics service on the internet. After all those years Google Analytics known officially as Universal Analytics (UA) is now going to be phased out and replaced by ...
Regular website maintenance is critical
There is a lot more to website maintenance than meets the eye. We know, because we deal with it everyday, from security and content updates through to website speed and search engine compatibility. Just like the maintenance of your car, it's worth keeping on top of it before the problems ...
The benefits of LinkedIn Ads
LinkedIn is the world's largest professional social network, with over 660 million registered users. Around 300 million of them are active on a monthly basis. Out of that, 90 million are senior-level influencers and 60 million hold decision-making positions. This is basically why LinkedIn has proven to be such an ...
Good branding is more than just a logo
Good branding is often underestimated, undervalued and miss understood. You only get one chance to make a good first impression! That first impression needs to be clear and effective. Too few medium sized businesses understand how they are perceived in the marketplace. They may be a new business or they ...
How to best optimise your Google MyBusiness profile
A Google MyBusiness profile is a free listing that helps you show up where it matters the most... on local Google Searches and Google Maps when people search for your business. Once set up you can update and manage your details such as address, phone number, website URL, opening hours ...
What is marketing automation?
Marketing automation is cloud based technology that automates customer communication across multiple online channels. For example if you are running an ecommerce store, automated follow up emails can be sent to customers who abandon their shopping cart. You can also trigger regular product recommendation emails based on your customers' profile ...
How to plan and implement a successful SEO Strategy?
A Search Engine Optimisation (SEO) strategy is a detailed plan designed to improve a website’s search engine rankings with the aim of increasing its organic traffic. We always recommend a holistic approach to optimisation, ensuring all search results relating to your brand create a positive experience. The strategy should list ...
A case study of a start-up: When to use SEO vs Social Media
Increasing reach through Search Engine Optimisation and Content Marketing strategies is an art which needs to be mastered. While many talk about it, not many know how to actually do it - well. In this Live Video our guest speakers Jeff Richardson and Erik Rathmayr will showcase how they tested ...
Startup Marketing Support
Startup marketing is a whole different science. Everything needs to be created from scratch and there is a lot to consider. From experience with all the work that goes into starting a business, there is often little time to think about marketing strategies and not much of a budget. Getting ...
Why are Digital Marketing KPIs Important?
Key Performance Indicators (KPIs), are a measurable values that show progress in reaching a specific business goal. An online marketing KPI can be tied to specific objectives of a marketing campaign or channel. It indicates progress and helps measure the effectiveness and Return On Investment (ROI). In simple terms spending ...
Importance of online customer reviews
According to recent research 90% of consumers read online reviews before visiting a business and 80% of consumers trust online reviews as much as personal recommendations. This is pretty staggering to know that the majority of all online shoppers use reviews to assist them with their decisions. Reviews not only ...
Image copyright and what to look out for
What is content marketing and why is it important?
Flux Creative 2022 Project Showcase
YouTube vs Vimeo. Which streaming platform should you use?
How to set up a LinkedIn ‘Newsletter’
How to setup an effective email marketing campaign
Why a brand style guide is important for your business
How to respond to negative online reviews
Why a marketing plan is critical to success
Google Universal Analytics to be discontinued from 1st July 2023
Regular website maintenance is critical
Good branding is more than just a logo
How to best optimise your Google MyBusiness profile
How to plan and implement a successful SEO Strategy?
A case study of a start-up: When to use SEO vs Social Media