Insights
Benefits of Adding a Live Chat to your Website
Live chat software is a tool that can be added to your website, where you can offer immediate customer support. It works as an instant messenger, where your customers can communicate with one of your staff in real time through a pop up window. Such support has the ability to ...
The Power of Online Reviews
Reviews have become an extremely powerful currency in this modern world of shared knowledge. We all know how valuable a trusted referral can be, from a friend telling you to read a book or recommending a restaurant. The travel and hospitality industries have been doing it for a long time. ...
Digital Marketing Trends 2019
The goal of marketing and digital marketing has always been the same: getting and keeping the audience's attention. Every year, new technologies are released and existing technologies get smarter, forcing customers to continue to be bombarded with marketing at a faster and faster pace each year. We have identified some ...
Web technologies explained - Software as a Service vs Open Source vs Bespoke Development
We often get asked by our clients what the difference is between Software as a Service (SaaS), Open Source Software (OSS) and bespoke development? And which technology they should use for their website, CRM or online shop? The answer is, there is no such thing as the best solution or ...
Adobe Business Catalyst website migration to Treepl CMS
As of 26 of March 2018, Adobe has announced end-of-life for their Business Catalyst CMS, leaving around 77,000 customers with no other alternative than to migrate or rebuild their current website onto a different platform by March 2021. Luckily there are many great alternatives available in the marketplace today. Amongst ...
Treepl CMS
The Treepl CMS has been developed as a joint effort by Code Production and former Adobe Business Catalyst Partners. What is Treepl CMS (Content Management System) The concept is to provide a new and advanced platform with significant technological advantage for newly developed sites as well as to offer an ...
Target your customers with remarketing
Remarketing is the practice of utilising tools to track customers that visit your website, by subsequently “following” them around the internet and presenting your ads and follow up emails. With the aim of directing them back to your site for further interest and possible conversion. According to recent studies 96-98% ...
The importance of Google local search
Recently, Google announced another change to ensure that search results are even more local and more relevant. Local Search Engine Optimization (SEO) is a proven practice of online marketing that promotes local businesses and their corresponding services to their local communities. More than half the customers looking to purchase products ...
Think Campaign not Channel
Unfortunately a common online marketing mistake we see with a lot of businesses is that Social Media, SEO or PPC exist in a vacuum. They focus on a single channel, instead of creating campaigns that can capitalise on a multi channel approach. Their efforts are often aimed at achieving a ...
AMP - Accelerated Mobile Pages
The Accelerated Mobile Pages Project (AMP) led by Google is an open-source website publishing technology designed to improve the performance of web content and advertisements. More than ever, we use our smartphones and mobile devices to discover and digest news, read content and find fresh, interesting information on the web. ...
EU General Data Protection Regulation - GDPR
The GDPR is a new set of rules designed to give EU citizens more control over their personal data. It aims to simplify the regulatory environment for business so both citizens and businesses in the European Union can fully benefit from the digital economy. The reforms are designed to reflect ...
Adobe Business Catalyst - End of Life Announcement
Important Update from Adobe - 11th April 2018: More than two weeks have passed since the End of Life Announcement for Business Catalyst. During this time we have listened to your feedback on a variety of channels in addition to speaking directly with our partners. Two pain points we’ve heard ...
Brand building for small business
Branding is just as important for small businesses as it is for big names. Indeed, many large corporates try to look smaller than they are, seeking personal appeal or attractive to consumers that support independent brands. What is Small Business Branding Yes branding is about your logo, your stationery and ...
Digital marketing trends for 2018
New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. Mobile CX (Customer Experience) Mobile is becoming ...
YAJA Co-Founders join panel discussion about - Digital Technology and Public Communication - at Northumbria University Newcastle (UK)
Volker Janssen (Co-Founder: Young Art Journalism News Feed + Awards - Left) and Erik Rathmayr (Director at Flux Creative / Publisher: ART NEWS PORTAL - Right) were invited by Dr Gabriel Moreno-Esparza (Senior Lecturer in Journalism at Northumbria University Newcastle, UK) to join Anne-Marie Lacey (Managing Director Filament PR) and ...
What is the best time to post on Facebook, Twitter, Instagram and LinkedIn?
Timing is everything on social media. It isn’t enough to just post content to your channels whenever you feel like it. Some times are better than others. So, which one is best? Unfortunately, there's no perfect answer. Different businesses and industries may find different days and times which work best ...
What is SSL and why you should use it for your website?
SSL may sound familiar to many people but they might not necessarily know what it does exactly. Many large and popular websites already have SSL, even though you may not know it. Look at the navigation bar in your browser, whenever you notice a padlock, this means any data you ...
Google AdWords Remarketing - A powerful marketing tool
Remarketing lets you show ads to people who've visited your website or used your mobile app. Once a visitor leaves your website (without buying anything) they will see these ads while browsing the web, watching YouTube videos or reading news sites. Remarketing in Google AdWords consists of static images, animated ...
Introduction to Facebook Advertising
Advertising on Facebook is one of the most efficient ways to connect with your target audience online. Did you know that 96% of social media marketers consider Facebook the most effective social media advertising platform? In the past years, social media advertising has grown into a highly popular marketing channel, ...
Google Ranking Factors
Search engine optimization is a very important strategy to deliver the best results and returns. Best practice SEO improves the organic ranking of your website and helps to appear on top of the search engine result pages. So what do you need to look out for and what are the ...
Benefits of Adding a Live Chat to your Website
Web technologies explained - Software as a Service vs Open Source vs Bespoke Development
Adobe Business Catalyst website migration to Treepl CMS
Target your customers with remarketing
The importance of Google local search
AMP - Accelerated Mobile Pages
EU General Data Protection Regulation - GDPR
Adobe Business Catalyst - End of Life Announcement
Brand building for small business
Digital marketing trends for 2018
What is the best time to post on Facebook, Twitter, Instagram and LinkedIn?
What is SSL and why you should use it for your website?
Google AdWords Remarketing - A powerful marketing tool