Insights
Reasons Users Abandon Their Carts and What to Do About it
Shopping cart abandonment is a very common phenomenon, where customers add items to their online carts but then leave the site without making a purchase. The abandoned carts are potential revenue the retailer would have ideally obtained, but have lost. What is the abandonment rate? The abandonment rate is the ...
Boost your digital knowledge with “Google Digital Garage”
Google now offers free tutorials on everything you need to know about online marketing. You can: Watch free video sessions about search marketing, social media and more. Create a learning plan that’s right for you whether you are selling online or simply want to reach more people on social media. ...
Facebook Advertising vs. Google AdWords
Google and Facebook together are currently taking 20+ percent of the world's advertising budget across all media. Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two advertising platforms. Google AdWords - Paid Search Google ...
Social Media Advertising Update
Online advertising like Google AdWords and now also Social media advertising has become a must for marketers purely because of the size of the audiences on social networks. Advertising on social media has changed. Recent updates to algorithm upgrades gives users a better experience. Rendering less promotional and more relevant ...
The Keys to Effectively Using Analytics
Analysing your website traffic and user behaviour is a must. The data collected helps you to improve and optimise your website and marketing efforts to get more customers and to increase your conversion rates and sales. Despite the effectiveness of all the analytic tools available a lot of ecommerce businesses ...
eCommerce - Self Hosted v Hosted Solution
Setting up an online store begins with a simple but important decision: Will you use a hosted or self-hosted eCommerce platform? There is no such thing as a right or wrong answer. The decision is depending on your business needs and your budget. What is the difference? Whit a managed ...
Valuable Plugins / Apps for your Adobe Business Catalyst Website
Apps or plugin are custom features that you we install as an add on to your business catalyst website. Find a list of selected helpful plugins below. Insites - Xero Integration - Orders and Contacts If you run an online store and use Xero for your accounting package, then this ...
Drive Revenue and Growth using Offers, Coupons, Discounts and Deals
Offering discounts is a powerful weapon to increase your online sales if used correctly. On the other hand they can do significant damage to your brand our worse your business can become unprofitable. It’s important to consider your overall brand strategy before you begin offering discounts. Building an online business ...
Digital Marketing Tips for Small Business
Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO, Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising. We often see business owners getting frustrated by not seeing the results or outcomes they're ...
Increase conversion rates with landing page optimisation
There's no question that landing pages and the lead-capture forms that come with them are two of the most important elements of lead generation. Landing page optimisation is one of the best ways to increase the performance of your PPC campaigns and maximize your ROI. This is why you should ...
eCommerce: Increase conversion rates by turning Visitors into Customers
First impressions counts. User friendly and conversion optimised home page, campaign landing page and product page layouts are the key to increase conversion rates. The way a product is showcased can either drive the user to continue to checkout or to click away from your online store. Here are a ...
Free online tools to assist small business owners
Small business owners are often time poor and need all the help they can get. Thankfully these days there are a lot of free online tools designed to help streamline day to day tasks. Below is a list of some of our favourites. Google Drive, Docs, Sheets and Slides Google's ...
Social Media Feed Application for Adobe Business Catalyst
Finally a simple way to aggregate all of your brands' social media posts into a single beautiful social media feed on your website. Aggregate: Automatically pulls in new posts from your social media accounts. Choose: Choose the accounts you want to show in your feed. Channels: Facebook, Twitter, Google+, Instagram ...
How to increase your email campaign open rates by using killer subject lines
According to a recent study by VentureBeat, email has the highest ROI of any marketing channel available. Standing out with your campaigns is more important than ever as 38% of consumers claim to receive more than 40 marketing emails per week. The subject line is your brands first impression. It’s ...
Trends in online video consumption
It’s no secret that videos are the most consumed content online. Especially live streaming will change the way we will watch broadcasts in the future. To give you a bit of an overview we thought it might be worth while to point out a couple of key figures and trends ...
Important Google Ranking Factors in 2017
Google is constantly improving their search algorithm and results pages. So what is new in 2017? Google have already confirmed a mobile-first index and prioritisation on local searches. Local Search Local results have already been more prominent in the past. This trend will continue as more people use the search ...
Top digital marketing trends for 2017
Digital marketing is defined by rapid social media changes, accelerated prominence of video content and constant technology upgrades. As we kick off 2017, it’s a chance to regroup and to develop new strategies to propel brands forward in the upcoming twelve months. Videos will be a phenomenal Growth Channel 2017 ...
5 reasons why content marketing is important to your business
Did you know that content marketing and storytelling are more than advertising? It is all about showing your customers who you are. Digital communication has transformed the way businesses interact with their customers. It's important to post and publish relevant information that is of genuine use or interest to your ...
Ways to stand out in GOOGLE
Google uses about 200 ranking factors in their algorithm. Domain name, domain age, keyword use, tag (h1, h2, h3 ,..) , content length, uniqueness of content, SSL certificate, number of pages, multimedia, social authority, site speed, use of google analytics and webmaster tools, to name but a view … Google ...
Digital marketing plan
Online marketing is one of the most powerful and effective ways to reach and engage with your target audience. The key to success it to develop and to follow a digital marketing plan. Your plan should include: Brand: Mission and Values Definition of Audience Segments and Peers Clearly defined goals ...
Reasons Users Abandon Their Carts and What to Do About it
Boost your digital knowledge with “Google Digital Garage”
Facebook Advertising vs. Google AdWords
Social Media Advertising Update
The Keys to Effectively Using Analytics
eCommerce - Self Hosted v Hosted Solution
Valuable Plugins / Apps for your Adobe Business Catalyst Website
Drive Revenue and Growth using Offers, Coupons, Discounts and Deals
Digital Marketing Tips for Small Business
Increase conversion rates with landing page optimisation
eCommerce: Increase conversion rates by turning Visitors into Customers
Free online tools to assist small business owners
Social Media Feed Application for Adobe Business Catalyst
How to increase your email campaign open rates by using killer subject lines
Trends in online video consumption
Important Google Ranking Factors in 2017
Top digital marketing trends for 2017
5 reasons why content marketing is important to your business